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Motivating your staff: Carrots or sticks?


Ken Villani, president of Cottage Pharmacy and Surgical in Woodbury, N.Y., is having trouble with some of his store’s 50 employees. Particularly in this market, he cannot afford to risk alienating customers with poor customer service. He’s brought the issue to The Alternative Board (TAB), a monthly peer-advice gathering of business owners in Farmingdale, N.Y., to see what tips other entrepreneurs have for addressing the problem.

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